{"id":22924,"date":"2026-01-15T12:00:25","date_gmt":"2026-01-15T17:00:25","guid":{"rendered":"https:\/\/hexagram.ca\/demo68-marcella-franca\/"},"modified":"2026-02-03T10:22:37","modified_gmt":"2026-02-03T15:22:37","slug":"demo68-marcella-franca","status":"publish","type":"post","link":"https:\/\/hexagram.ca\/en\/demo68-marcella-franca\/","title":{"rendered":"DEMO68 Marcella Fran\u00e7a \u2501 Corpus: memory, body, and embodied technology"},"content":{"rendered":"\n<p>January 2026<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this DEMO, <strong>Marcella Fran\u00e7a<\/strong> presents the development of her research-creation project entitled <em>Danser l\u2019archive&nbsp;: le reenactment du Paragol\u00e9 comme moyen d\u2019explorer le reembodiment et l\u2019inter-performativit\u00e9 dans la r\u00e9alit\u00e9 augment\u00e9e spatiale (RX\/SAR).<\/em><\/p>\n\n\n\n<p>The master\u2018&#8217;\u2019s student at \u00c9cole NAD-UQAC explores the critical and participatory power of a Brazilian artwork when it is performed. Her research examines how performative principles can activate a collective bodily memory and generate new forms of embodied engagement through extended reality (XR) and spatial augmented reality (SAR).<\/p>\n\n\n\n<p>This text guides you through several key stages of Marcella Fran\u00e7a\u2019s research: an autoethnographic approach, performance as method, participatory workshops, a residency showcase, and data collection.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The residency at Hexagram-UQAM gave me the opportunity to explore the critical and participatory power of reenactment and the performance <em>Parangol\u00e9<a id=\"_ftnref1\" href=\"#_ftn1\"><sup><strong><sup>[1]<\/sup><\/strong><\/sup><\/a><\/em> by Brazilian artist H\u00e9lio Oiticica within a digital context. This avant-garde work from the 1960s, emblematic of participatory art in Brazil, serves here as an experimental ground for analyzing the body as a performative, political, and sensory medium within contemporary immersive digital arts.<\/p>\n\n\n\n<p>This residency was crucial for adopting an ethnographic and autoethnographic approach, grounded in performative research, where reenactment is conceived as a process centered on practical experience and the experimentation of re-embodying concepts. During the two weeks I occupied the experimental space, I explored corporeality and the power of embodiment by the public through mediation workshops and the presentation of a corpus of performative and installation works.<\/p>\n\n\n\n<p>In a context where immersive technologies increasingly mediate cultural, artistic, and media experiences, my research examines how embodying the performative principles of the <em>Parangol\u00e9s<\/em> can activate a collective bodily memory and enhance new forms of engaged corporeality, reactivating the political, sensory, and participatory dimensions of the original work through extended reality (XR) and spatial augmented reality (SAR).<\/p>\n\n\n\n<p>The three main conceptual axes of my research-creation are, first, reenactment as a form of critical reactivation within the field of performance; second, its interrelated concepts, such as embodiment and re-embodiment and third, the notion of interperformativity. Through this framework, I seek to articulate a renewed understanding of digital art through the body, examining how the body, in its sensitive, performative, and relational dimensions, ceases to function as a passive support and instead becomes an active agent of creation, memory, and aesthetic relation.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Autoethnography Through Performance<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this project, autoethnography articulates lived experiences, artistic practice, and reflexive gesture, starting from the idea that knowledge emerges from the body in action. In dialogue with Spry (2001), I understand that conducting research through performance means allowing improvisation and experimentation to guide reflection, without separating theory and practice.<\/p>\n\n\n\n<p>This approach reinforces the central point of the research: knowledge emerges through encounters\u2014between myself and the participants, between body and technology, between the historical work and its digital reactivation, and between physical space and immersive environment. Each action reactivates the work, creating new layers of meaning.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Performance as Research\u2014Practice as a Method of Inquiry<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>The <em>Performance as Research <\/em>(PaR) approach (Haseman, 2006) constitutes the central axis of this investigation, positioning practice as its own mode of knowledge production. From this perspective, knowledge emerges from the body in action, from situated experimentation, and through friction with the world. PaR understands performance as an epistemological device in which the body operates simultaneously as agent, material, and archive.<br><br>It is within this context that <em>becoming<\/em> (Deleuze &amp; Guattari, 1980) manifests as a driving force in the reenactment of the <em>Parangol\u00e9s<\/em>. <em>Becoming<\/em>, understood as a continuous movement of transformation within the body-environment-work relationship, appears in states of flow (fluidity and concentration) and sensory intensification\u2014conditions that transform performance into a field of embodied knowledge. Thus, the methodological trajectory grounded in PaR allows the reenactment of the <em>Parangol\u00e9s<\/em> to function simultaneously as artistic practice and as an epistemological tool.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Performative Workshops<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>During the research-creation workshops at Hexagram-UQAM, the working dynamic unfolded through several complementary stages. After a conceptual introduction based on the screening of an archival film about the original <em>Parangol\u00e9<\/em> and H\u00e9lio Oiticica, participants were guided through somatic exercises designed to awaken bodily awareness and facilitate a state of flow. They then engaged in an improvisational dynamic using movement-based keywords, creating trajectories that articulated body, space, and language. From this process, a collective creative writing exercise emerged.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_01.png\" alt=\"Un tissu clair au sol avec des mots inscrits \u00e0 la main, au marqueur noir.\" class=\"wp-image-22890\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_01.2.png\" alt=\"Une \u00e9tag\u00e8re en m\u00e9tal avec des tissus color\u00e9s ou \u00e0 motif.\" class=\"wp-image-22915\"\/><figcaption class=\"wp-element-caption\"><sup>\u24b8Charlie C\u00f4t\u00e9<\/sup><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Subsequently, participants were allowed to have a physical experience of the <em>Parangol\u00e9<\/em>: each person could compose their own <em>Parangol\u00e9<\/em> on their body, using multicoloured fabrics, diverse patterns, and themes aligned with the cultural, sexual, and identity plurality of the groups involved. At this stage, they were able to attach the words and phrases produced earlier to their <em>Parangol\u00e9<\/em>, incorporating them into movement.<\/p>\n\n\n\n<p>This process directly echoes H\u00e9lio Oiticica\u2019s description of the artistic dynamic of <em>Parangol\u00e9<\/em>:<br><em>\u201cThe very act of \u2018wearing\u2019 the work already implies an expressive and bodily transmutation of the spectator, characteristic of dance, its primary condition.\u201d<\/em> (Oiticica, 1986).<strong><\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_02.png\" alt=\"Image de personnes en mouvement avec des tissus color\u00e9s.\" class=\"wp-image-22892\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_03.png\" alt=\"Image de personnes en mouvement avec des tissus color\u00e9s.\" class=\"wp-image-22894\"\/><figcaption class=\"wp-element-caption\"><sup>Credits&nbsp;: Marcella Fran\u00e7a &amp; Charlie Cot\u00e9<\/sup><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>End-of-Residency Showcase\u2014Immersive Interactive Exhibition<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>At the end of the two weeks, I presented an immersive end-of-residency exhibition featuring two interactive installations:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Danse: \u00c9crit du corps<\/em><\/strong> <strong>is<\/strong> <strong>an XR installation created from conceptual studies of the reenactment of the <em>Parangol\u00e9<\/em><\/strong><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_04.png\" alt=\"Une personne interagit avec un capteur de mouvement devant une projection du mot \u00ab\u2009vuln\u00e9rables\u2009\u00bb.\" class=\"wp-image-22896\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_05.png\" alt=\"Une personne interagit avec un capteur de mouvement devant une projection du mot \u00ab\u2009\u00e9galit\u00e9?\u00bb.\" class=\"wp-image-22917\"\/><figcaption class=\"wp-element-caption\"><sup>Credits&nbsp;: Marcella Fran\u00e7a &amp; Charlie Cot\u00e9<\/sup><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Considering the body as the interface of agency within the Parangol\u00e9s<\/em>, simultaneously both medium and message, I developed the interactive installation <em>Danse&nbsp;: \u00c9crit du corps<\/em>. In this work, participants are represented by particle-based avatars whose movements generate visual trajectories and feedback, transforming the body into an inter-performative device for writing and political expression. Gestures captured by a Kinect sensor served as vectors for a textual narrative composed in real-time through movement. Following the somatic workshop and the writing dynamics implemented during the sessions, the collected words were integrated into the word-bank database for the Danse<strong><em>: <\/em><\/strong><em>\u00c9crit du corps<\/em> experience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The first prototype of <em>H\u00e9lium<\/em>:\u00a0 an interactive reenactment in spatial augmented reality (SAR).<\/strong><br><\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"http:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_06.png\" alt=\"\" class=\"wp-image-22961\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hexagram.ca\/wp-content\/uploads\/DEMO68_07-1.png\" alt=\"\" class=\"wp-image-22971\"\/><figcaption class=\"wp-element-caption\"><sup>Credits\u00a0: Marcella Fran\u00e7a &amp; Charlie Cot\u00e9<\/sup><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the other side of the room, my most recent prototype was presented: floating virtual fabrics, responsive to gestures captured by a camera and a hand-tracking system, integrated into an installation entitled <em>H\u00e9lium<\/em>. This work aims to transpose, through spatial augmented reality (SAR), the interperformative capacity of the <em>Parangol\u00e9s<\/em>, as discussed by Salter (2010), extending the fabrics of the original artwork into a digital environment where they respond to participants\u2019 real-time movements. It is an extended form of reenactment, in which the body remains the catalytic agent of the work, but now in dialogue with a reactive, sensory, and immersive environment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Demo 68 - Research-creation residency - Hexagram-UQAM\" src=\"https:\/\/player.vimeo.com\/video\/1146082187?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Collection\u2014Immersive Environments: Harnessing Transformative Potential<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>All sessions were documented through video, photography, environmental recordings, screenshots, and digital archives generated by the interactive systems. The purpose of this material was not solely documentary but rather to create layers of observation that allow revisiting the experience later, revealing details that are not perceptible within the intensity of the action.<\/p>\n\n\n\n<p>In this context, immersive environments function as genuine sensory laboratories where it becomes possible to observe the expansion of participants\u2019 sensory perception, the emergence of multiple forms of embodiment and re-embodiment, as well as the redistribution of agency. During the performative exercises, it was observed that participants underwent an embodied transformation\u2014a momentary fusion of body, gesture, and materiality.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/hexagram.ca\/wp-admin\/post.php?post=22924&amp;action=edit#_ftnref1\"><sup>[1]<\/sup><\/a> The term <em>parangol\u00e9<\/em> is listed as a Brazilian slang expression of uncertain etymological origin, associated with states of confusion or agitation (Houaiss &amp; Villar, 2001). H\u00e9lio Oiticica\u2019s adoption of this term has been interpreted by various critics as a gesture that articulates popular orality and bodily experience, breaking away from the scholarly expectations traditionally associated with the artwork (Brett, 2004).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Brett, G. (2004). <em>Carnival of perception: Selected writings<\/em>. London: Tate Publishing.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Deleuze, G., &amp; Guattari, F. (1980). <em>Mille plateaux<\/em>. Les \u00c9ditions de Minuit.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Haseman, B. (2006). <em>A manifesto for performative research<\/em>. Media International Australia, 118(1), 98\u2013106. <a href=\"https:\/\/doi.org\/10.1177\/1329878X0611800113\">https:\/\/doi.org\/10.1177\/1329878X0611800113<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\">Houaiss, A., &amp; Villar, M. S. (2001). <em>Dicion\u00e1rio Houaiss da l\u00edngua portuguesa<\/em>. Rio de Janeiro: Objetiva.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Oiticica, H. (1986). <em>Aspiro ao grande labirinto<\/em>. Rocco.<br><br>Salter, C. (2010). <em>Entangled: Technology and the transformation of performance<\/em>. MIT Press.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Spry, T. (2001). <em>Performing autoethnography: An embodied methodological praxis<\/em>. Qualitative Inquiry, 7(6), 706\u2013732. https:\/\/doi.org\/10.1177\/107780040100700605<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Cover image : \u24b8Charlie C\u00f4t\u00e9<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"uk-card uk-card-default uk-padding large\">\n<p><b>Marcella Fran\u00e7a<\/b> is a multidisciplinary artist and Brazilian-Canadian researcher based in Quebec. Initially trained as a dancer, painter, and videographer, Fran\u00e7a is a master\u2019s candidate in digital arts at \u00c9cole NAD-UQAC and a member of ACFAS and the Hexagram Network. She integrates new technologies\u2014such as generative and interactive effects as well as extended realities\u2014to create digital artworks in the form of immersive dome experiences, interactive performances, and installations that explore intangible concepts such as impermanence, becoming, memory, and life. Her work also addresses themes related to time, ancestry, decolonization, ecofeminism, and immigration.<\/p>\n\n<p>She has exhibited in numerous festivals and cultural centers, including in Montreal at Centre PHI, DARE-DARE, the Post-Invisibles Biennale, FTA, SAT, La Centrale Galerie Powerhouse, Articule, Agr\u00e9gat, Art Souterrain, SATFEST 2021, MAPP MTL, and Montr\u00e9al en Lumi\u00e8re; in Quebec at the Centre d\u2019expositions d\u2019Amos; in Brazil at +Performance, OI Futuro, Amazonia MAPP; and in Europe at the Optica Festival (Spain\/France).<\/p><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Remerciements<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I would like to thank my supervisor, Yan Breuleux, and my co-supervisor at NAD-UQAC, Louis-Philippe Rondeau, as well as the entire Hexagram-UQAM team for their invaluable support.<\/p>\n\n\n\n<p>To all the participants in my research workshops, I extend heartfelt thanks for their generosity, availability, and willingness to share.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>January 2026 In this DEMO, Marcella Fran\u00e7a presents the development of her research-creation project entitled Danser l\u2019archive&nbsp;: le reenactment du Paragol\u00e9 comme moyen d\u2019explorer le reembodiment et l\u2019inter-performativit\u00e9 dans la r\u00e9alit\u00e9 augment\u00e9e spatiale (RX\/SAR). The master\u2018&#8217;\u2019s student at \u00c9cole NAD-UQAC explores the critical and participatory power of a Brazilian artwork when it is performed. Her [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":22888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[243],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DEMO68 Marcella Fran\u00e7a \u2501 Corpus: memory, body, and embodied technology - hexagram.ca<\/title>\n<meta name=\"description\" content=\"By reenacting H\u00e9lio Oiticica\u2019s Parangol\u00e9s, Marcella Fran\u00e7a explores how performative principles can activate a collective bodily memory and generate new forms of engaged corporeality through extended reality (XR) and spatial augmented reality (SAR).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hexagram.ca\/en\/demo68-marcella-franca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEMO68 Marcella Fran\u00e7a \u2501 Corpus: memory, body, and embodied technology - 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